Project scope and examples
Service scope overview
We at d3 Consulting are specialized in evaluating, optimizing and managing the whole digital marketing landscape, both strategically as well as on an operational level. Hereby we focus on the most important performance marketing channels, especially on search engine marketing (SEA and SEO) as well as CRM, Social and Display, Retargeting etc. We have also identified frameworks to assess and measure the effectiveness of (digital) brand building activities and evaluate the impact and ROI of different marketing channels on the growth strategy and success of a business.
In addition to the most important customer acquisition channels we also focus on assessing the underlying technical infrastructure. This includes areas like a correct tracking and measurement setup, web analytics as well as CAC & CLV analysis or attribution modeling and marketing mix modeling.
1. Digital marketing benchmarking study for a PE investor
d3 Consulting conducted an outside-in digital marketing benchmarking study for a leading global Private Equity Firm. Thereby d3 benchmarked the acquisition target on more than 40 KPIs against its most important competitors and benchmark leaders from other markets. The study showed strengths and weaknesses in the digital marketing space and outlined areas for development of the acquisition target. During this project d3 also educated the investor's employees on topics like Search Engine Marketing (SEM) and digital brand building.
2. CMO as a service
d3 Consulting supported an early-stage aggregator startup to optimize and professionalize its digital marketing activities. The project scope included the optimization of all relevant channels like SEA, SEO, CRM, digital branding as well as tracking and measurement. Thereby d3 acted as interim CMO and also helped to recruit and set up an inhouse performance marketing unit.
3. Digital transformation for a leading travel tour operator
d3 Consulting engaged as project lead for the digital transformation of a leading travel tour operator into an OTA (online travel agent). Thereby d3 was responsible for the strategic planning and operational optimization of the main customer acquisition channels as well as underlying customer journey and tracking infrastructure. Moreover a business plan was conducted how to achieve a pre-defined growth target.